Google Ads – Master the Basics or Refresh Your Strategy
Ready to elevate your business with Google Ads? Join our free webinar and unlock the secrets of online advertising. Discover proven strategies to launch and manage high-performing Google Ads campaigns with confidence.
This was excellent for someone like me with zero experience in setting up a Google Ads campaign. The content was clear, focused, and easy to follow. The value and insights shared were fantastic!
In this hands-on session, we’ll guide you step by step through setting up a successful Google Ads campaign – from selecting the right objectives and setting your budget to crafting compelling ads and tracking your results.
Whether you’re a small business owner or an experienced marketer, this webinar will equip you with the practical skills and essential knowledge you need to confidently navigate the Google Ads platform and drive real results.
What you’ll learn on this webinar
- Introduction to Google Ads
- What Google Ads is and how it works
- Key benefits for businesses of all sizes
- Getting Started
- How to set up and configure your Google Ads account
- Understanding essential account settings and preferences
- Choosing the right campaign type based on your goals
- Campaign Creation Essentials
- Campaign structure explained
- How to set clear, effective campaign goals
- Crafting Effective Ads
- Writing ad copy that gets clicks
- Conducting keyword research to find the right audience
- Setting up ad groups for better targeting
- Tips for selecting high-impact keywords
- Budgeting & Bidding
- How Google Ads bidding works
- Setting budgets and bidding strategies that make sense
- Smart ways to optimize your budget and maximize results
- Measuring Success
- Why tracking and analytics matter
- Key performance metrics every advertiser should monitor
- How to identify what’s working – and what needs adjusting
Who is this webinar for?
This webinar is perfect for small businesses and organisations looking to harness the power of Google Ads to boost their marketing efforts and drive more sales.
Whether you already have a Google Ads account but aren’t seeing results, or you’re starting from scratch, this session will give you the practical guidance you need to succeed.
Claim Your Free Spot NowWhy Us?
Based in London, we also have team members in Ireland and the USA, bringing together a global perspective with local insights.
We’ve spent years inside Google Ads – testing, optimising, and troubleshooting accounts of all shapes and sizes. We know exactly where most campaigns go off track, what causes underperformance, and how to turn things around fast.
Our approach is simple: no jargon, no fluff, just practical, actionable advice rooted in real-world experience. Whether you’re completely new to Google Ads or struggling to get better results from an existing campaign, we’re here to help you take control and succeed.
We work with small businesses and organisations that want to get started, or improve their Google Ads performance without wasting money. Our training and account audits are designed to be straightforward, and results-driven — so you can apply what you learn and see the impact fast.
Thousands of business owners have trusted us to help them improve their Google Ads – and we’d love to help you, too.
Claim Your Free Spot Now
What people say about this webinar
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Register now to unlock the power of Google Ads! In this webinar, we’ll walk you through how to set up, run, and measure successful campaigns that drive real growth for your business.
Claim Your Free Spot NowCommonly asked questions
This webinar is designed for small business owners, freelancers, marketers, or anyone who wants to learn how to run effective Google Ads campaigns – whether you’re starting from scratch or looking to improve existing campaigns.
No! This session is beginner-friendly. We’ll walk you through everything step by step, from account setup to campaign optimisation.
The webinar runs for about 60 minutes. It’s packed with practical advice and actionable tips you can apply right away.
Yes, once you register, you’ll get access to the recording – so you can rewatch it anytime, at your own pace.
Yes, 100% free! Our goal is to help you understand Google Ads and show you how to get better results without wasting money.
Yes! There’s a live Q&A session at the end where we’ll answer as many questions as we can.