Stop Guessing With Google Ads
Before More Budget Gets Burned Without Results
Live 45-Minute Session for UK Businesses Using (or Considering) Google Ads
Thursday 19 February
10:00–10:45am (UK time)
Live session + recording sent to all registrants
Actionable, proven insights that show you where ad spend is being wasted – and why “optimised” accounts still don’t convert.
No tech skills needed. Built for business owners and marketers juggling multiple channels.
Based on £2M+ in real Google Ads audits – the same patterns and fixes we see every week.
Reserve Your Place
Most attendees discover at least one setting quietly draining their budget.
Why This Session Exists
Most Google Ads accounts don’t fail because Google Ads “doesn’t work”.
They fail because:
Campaigns are built to spend, not convert
Key settings quietly drain budget without obvious warnings
“Optimisations” focus on Google’s goals – not business outcomes
The result?
Traffic goes up. Costs go up. Leads and sales don’t.
This session is designed to help you see what’s actually happening inside your account – so you can stop guessing and make the right decision.
What You’ll Learn
In this live session, we’ll break down:
- The most common reasons small business Google Ads accounts waste money
- Which metrics actually matter – and which ones cause false confidence
- Why many “recommended” optimisations reduce lead quality
- How to tell if your account is fixable or fundamentally broken
- When it makes sense to keep Google Ads in-house – and when it doesn’t
This is not a how-to course or a click-by-click tutorial.
It’s a decision-making framework based on what we see working (and failing) across real accounts.
Who’s This For?
A business owner spending on Google Ads with little to show for it
A marketer responsible for leads or sales – not just traffic
Marketers tired of guesswork and generic advice
This Session Is Not For:
People looking for hacks, loopholes, or “quick wins”
Anyone who wants to set and forget Google Ads
People trying to become Google Ads specialists
Real Results From Past Attendees
This training showed me what to turn off, and why. First decent lead came in three days later
I followed the steps, turned off half the rubbish they had me running, and saw a drop in costs the same week
But I applied what I learned and went from paying £22 per lead to just under £7 in less than a week.